bianca, too.Booking 2026
Vol. I · N° 001Milan / Jhb / Remote
Now booking Spring 2026

The maison
behind the
maison.

Commission a brief→See the practice
Brand Strategy✦Creative Direction✦Identity Systems✦Rebranding✦Editorial Content✦PR & Communications✦Casting✦Social Editorial✦Brand Strategy✦Creative Direction✦Identity Systems✦Rebranding✦Editorial Content✦PR & Communications✦Casting✦Social Editorial✦Brand Strategy✦Creative Direction✦Identity Systems✦Rebranding✦Editorial Content✦PR & Communications✦Casting✦Social Editorial✦
N° 002 Index

An hour with Bianca.

Plate I — Studio, 2026

Portrait of Bianca

I am a brand strategist and creative consultant working at the intersection of fashion, luxury and culture. My work begins where most briefs end: with the idea of the brand itself. What it believes, who it speaks for, and the world it refuses to belong to. That is the part I love most, and the part too many brands skip.

I came to this work serendipitously, through six years of working internationally in fashion, learning the industry from inside it before I ever wrote a strategy for it. I then pursued studies in Marketing and Communications for Fashion and Luxury Brands at ELLE Education  and that gave my experience a language, and an opportunity to learn alongside editors, buyers and brand directors in the codes that separate a label from a maison.

Today I work with emerging houses, second-generation founders, and ateliers ready to be read seriously. Founders and creatives building brands they care about, who want a partner who cares just as much.

I write the strategy, draw the codes, cast the faces, and stay in the room until the campaign goes out the door and we review our success and snags, to build better and bigger next time. 

Plate I. Studio, 2026
N° 003 Practice

Eight ways to build a house.

The work takes the shape of the brand,
never the other way around.

  • 01

    Brand Strategy

    Positioning, codes, and the story that justifies the price.

  • 02

    Creative Direction

    Image, art direction and the world a brand lives inside.

  • 03

    Brand Identity

    Naming, logotype, typography, color the visible signature.

  • 04

    Rebranding

    Translating a maison from where it was into where it must arrive.

  • 05

    Social Media

    Editorial calendars, voice, and a feed that behaves like a magazine.

  • 06

    Content

    Campaigns, copy and shoots that hold up next to the houses you admire.

  • 07

    PR & Communications

    Press strategy, narratives and the rooms a brand should be in.

  • 08

    Casting

    Faces, talent and collaborators chosen for meaning, not metrics.

N° 004 Packages

Three rooms
to begin in.

Defined engagements for houses that know what they need. Each package can be extended, combined, or quietly tailored.

I4–6 weeks

Brand Strategy Package

The Foundation

Positioning, codes, and the written architecture beneath the maison a strategy document that justifies every later decision, from the price tag to the press release.

  • Brand audit & competitive read
  • Positioning & brand pillars
  • Voice, tone & vocabulary
  • Strategy document (40+ pages)
Enquire→
IIMonthly retainer

Content Direction Package

The Editorial

A feed that behaves like a magazine. Editorial calendars, art direction, and the copy that turns a label into a publication people return to.

  • Quarterly content strategy
  • Editorial calendar & pillars
  • Art direction for shoots
  • Copy direction across channels
Enquire→
III3–5 weeks

Press Kit & PR Package

The Dossier

The press kit, the narrative and the rooms a brand should be in. Designed to be opened by editors and remembered by the ones who matter.

  • Press kit design & copy
  • Narrative & angle development
  • Media list & outreach plan
  • Founder & spokesperson briefing
Enquire→

Need something between the lines? Bespoke engagements and full-house retainers are written on request.

Commission a bespoke brief→
N° 005 Manifesto
What a brand sells is the smallest part of what it is. The rest is refusal, held with conviction.
N° 006 Contact

Let's build
something
considered.

Currently accepting two new projects for Q2 2026. Founder-led houses, heritage brands, ateliers, and labels at any point of transition. Launching, relaunching, scaling, or being read seriously for the first time.

Fashion, luxury, and the culture between them.